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AT Congress® Berlin 2022

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Congress Schedule for Wednesday, 24 August 2022

9.00 - 10.15h (9-10.15am) | KEYNOTE PRESENTATION


Event Details

This Keynote-Plenary Session has already taken place.

Portrait Rachael Sullivan

Rachael Sullivan
United Kingdom

Marketing the Alexander Technique

Promoting the benefits of the Alexander Technique  

Why aren’t people more aware of the benefits of the Alexander Technique?
How can we meet people where they are, to explain what we do in a language they understand?
How can small changes to your business approach co-create financial, social, and environmental value?

These are some of the questions Rachael will address in her 50-minute talk plus Q&A. Focusing on how we can collectively promote and market the benefits of the Alexander Technique. This informative and reflective session will be structured into three parts.

  1. Finding your feet to understand the basics of marketing theory today.
  2. Breathing with ease when you promote your business to avoid overwhelming potential new clients who are likely to tune out.
  3. Balancing the head and neck of your business. A reflective exercise to align and focus the two most important assets that will improve the health of your business.

Having been instrumental in the STAT rebrand, Rachael understands the essence and key challenges of marketing the Alexander Technique in the modern day, digital-first world. With over 20 years marketing experience and a small business owner herself, she takes candid, coaching and caring approach. Sharing useful tips to grow your business, while collectively promoting the benefits of the Alexander Technique in simple and effective ways.


Rachael Sullivan will be introduced by our own Opening Night host Lee Warren
Lee Warren

Listen to a special podcast episode with our keynote speakers!

Presenting for exceptional performance with Lee Warren

Presenting for exceptional performance with Lee Warren
In this episode, Rachael & John are joined by Lee Warren to understand how using the Alexander Technique can help us communicate and perform better when under stress?

The way that you think affects the way you perform, and vice-versa; the way you perform affects the way you think
Building Better Leaders Podcast: bit.ly/Buildingbetterleaders


Email links
rach@theodore.ltd
lee@leewarrenspeaker.com

Website links
https://www.theodore.ltd/
https://www.scaffoldcoaching.com/
https://leewarrenspeaker.com

About Rachael Sullivan

Rachael has 20 years’ experience, combing her love for marketing brands, human psychology, and order. With a BSc in Marketing and a Master of Science in Coaching Psychology, Rachael integrates creativity with human psychology to create purpose driven marketing that has a positive impact on business health and society. In addition to leading the STAT rebrand in 2018, she has a proven record of creating integrated marketing strategies for Life Fitness, Bupa, Vodafone, British Airways, Qantas, Ernst & Young, NEC, adidas, Reebok, NSPCC, Now Pensions and News Corporation to name a few.

She’s passionate about helping clients engender positive behaviour change for the betterment of society. Her skills focus on simplifying complex messaging by listening to, and balancing the needs of customers and the businesses owners that serve them. Furthermore, Rachael understands the joy, passion, pressures, and struggles, of being self-employed and running a small business first-hand. In 2015 Rachael left the corporate world and set up Scaffold Coaching, a leadership development consultancy which saw her become self-employed on a part-time basis. In 2020, she reignited her passion for marketing, launching Theodore Communication – a marketing consultancy that helps small businesses and agencies find the ‘aha’ insights, to better connect with their customers.

rach@theodore.ltd
https://www.theodore.ltd/

See also: Rachael Sullivan – Presenter Detail Page

Keynote-Plenary Session
Wednesday, 24 August 2022
09:00 h - 10:15 h (9.00am-10.15am)

H 0104 - Main Congress Auditorium
Main Building
Floor: EG (ground floor)
Room: H 0104 – Auditorium

???? Live-Stream | Recording

CATEGORIES
Business / Marketing

6

WORKSHOP STYLE

Fully Practical

Lecture

OPEN FOR
Teachers||Trainees||Everyone




10.30 - 11.45h (10.30 - 11.45pm) | WORKSHOPS Medium

10.30 - 13.00h (10.30pm - 1.00pm) | WORKSHOPS XL

11.45 - 12.45h (11.45pm - 12.45pm) | OPEN SPACE

We all need some me time sometimes and a week full of events and activities is a lot to take in. That is why, every day, you will find an empty time slot in the Congress timetable.

Get a coffee, hang out with friends, do a work-exchange, take a walk through Tiergarten or along the Landwehrkanal or the Spree river.

Or find a quiet place to be alone and re-charge. We will have a couple of rooms designated as “quiet rooms” just for that.

14.15 - 14.45h (2.15pm - 2.45pm) | WORKSHOPS Mini

15.00 - 17.00h (3- 5pm) | CONTINUOUS LEARNING & HOW-TO

17.15 - 18.15h (5.15pm - 6.45pm) | TEATIME CONVERSATIONS

20.00 - 20.30h (8pm - 8.30pm) | BOB's CORNER


Event Details

This Bob's Corner has already taken place.

Portrait Robert Britton

Robert Britton
CA, USA

Bob's Corner & ATCA

Tonight special guest: ATCA! Get to know the members of the → Alexander Technique Congress Association that oversees each Congress, appoint and contract with the Congress Directors, and create possibilities for new contacts between teachers of the Alexander Technique and the general public.
ATCA Collage

  • Latest updates on the program, housekeeping issues and administrative information.
  • Funny/amazing fact about the day
  • Have fun with the German language, a segment led by Andrea Julia Roháč. Because, when in Germany…learn some German

Andrea Julia Roháč A few minutes every day with professional actress, fabulous reading voice and brilliant teacher Andrea Julia Roháč, to have fun, try your throat on some new sounds and master easily some useful words in German. Learn how your favourite AT terms translate and sound in German.
→ Andrea’s Profile

About Robert Britton

Robert Britton had his first lessons in the Alexander Technique with Frank Ottiwell in 1974.
He began training to be an Alexander Technique Teacher with Frank Ottiwell and Giora Pinkas in 1975 at the American Center for the Alexander Technique – San Francisco, and graduated in 1978. In addition to his private practice in San Francisco, he has been a professor of the Alexander Technique at the San Francisco Conservatory of Music since 1984.

He has helped train Alexander Technique Teachers since 1989. He regularly teaches at Alexander Technique teacher training schools in Berlin and Hamburg.

He served as chairman of the American Society for the Alexander Technique from 1997 to 1999, and he also was a long-time faculty member of the Bay Area Summer Opera Training Institute. Bob was one of the directors of the 2011 9th International Congress of the Alexander Technique in Lugano Switzerland, and continues to serve on the Board of the Alexander Technique Congress Association.

He was awarded the George S. Sarlo award for Excellence in Teaching in Colleges and Universities in Northern California in 2012, and served as the Department Chairman of “The Complete Musician” Department at the San Francisco Conservatory of Music.

robertbritton@icloud.com

See also: Robert Britton – Presenter Detail Page

Bob's Corner
Wednesday, 24 August 2022
20:00 h - 20:30 h (8.00pm-8.30pm)

H 0104 - Main Congress Auditorium
Main Building
Floor: EG (ground floor)
Room: H 0104 – Auditorium

???? Live-Stream | Recording

OPEN FOR
Teachers||Trainees||Everyone




20.30 - 22.00h (8.30 - 10pm) | EVENING ENTERTAINMENT

What is the Congress program on another day?

Click on any of the buttons below to view the detailed daily schedule for that day.

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Tuesday
23/08

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Wednesday
24/08

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Thursday
25/08

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Friday
26/08

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Saturday
27/08

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Sunday
28/08